Financial Analysis Valuation Msi Industry Average Good Bad

Section 2 – Financial Analysis VALUATION MSI Industry Average Good Bad SP 500 Good Bad Price/Earnings (TTM) 26.24 18.77 X 23.62 X Price/Cash Flow 16.25 11.48 X 14.21 X Price/Sales (TTM) 2.03 0.22 X 0.63 X Price/Book 5.35 2.66 X 5.33 X The Price-Earnings Ratio, or P/E Ratio, is the ratio that measures a company’s current share price with their earnings per share. This ratio is typically measured over the previous four quarters, or 1 full calendar year. MSI has a P/E Ratio of 26.24. This means that for every dollar of earnings, people are willing to pay 26.24 dollars. The industry average is 18.77 and the SP 500 is 23.62. Motorola Solutions has a higher P/E ratio than both of those so they are doing well on that front. The Price/Cash Flow ratio measures the company’s current stock market price to the cash flow per-share that is generated. This is better than the P/E ratio seeing as it adds things such as depreciation to the mix. This makes the number harder to manipulate. MSI’s Price/Cash Flow ratio is sitting at 16.25 while the industry average and SP 500 are at 11.48 and 14.21 respectively. This means that MSI’s stock is likely quite overrated which is not a good thing. This means that the price of the stock compared to how much money the company is actually generating per share is more, which is bad. The Price-to-Sales ratio, or PSR, is used to find the value that is placed on each dollar of a company’s revenue. With MSI’s PSR ratio being at 2.03, it is milesShow MoreRelatedEssay on Solution Manual-Investment22189 Words   |  89 PagesPart B END-OF-CHAPTER SOLUTIONS Fundamentals of Investments, 5th edition Jordan and Miller Chapter 1 A Brief History of Risk and Return Concept Questions 1. For both risk and return, increasing order is b, c, a, d. On average, the higher the risk of an investment, the higher is its expected return. 2. Since the price didn’t change, the capital gains yield was zero. If the total return was four percent, then the dividend yield must be four percent. 3. It is impossibleRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesProject at Consumer and Industrial Products, Inc. CASE STUDY III-2 A Make-or-Buy Decision at Baxter Manufacturing Company CASE STUDY III-3 ERP Purchase Decision at Benton Manufacturing Company, Inc. CASE STUDY III-4 The Kuali Financial System: An Open-Source Project CASE STUDY III-5 NIBCO’s â€Å"Big Bang†: An SAP Implementation CASE STUDY III-6 BAT Taiwan: Implementing SAP for a Strategic Transition CASE STUDY III-7 A Troubled Project at Modern Materials, Inc.

The Application Of Expert Systems Essay - 1962 Words

Abstract Expert systems are computer systems that emulate the decision-making ability of a human expert and make it easier to solve complex reasoning problems using the vast knowledge resources that are available to them. The application of expert systems has on the whole been quite successful in applying artificial intelligence and reasoning to technical and technological fields such as medical diagnostics, remote mission control, system behavior monitoring, pattern recognition and several others. However, as modern technology has progressed and artificial intelligence has evolved, the use of the term â€Å"expert system† has decreased, as has the application of standalone artificial intelligence systems, and integrated business applications suites that use expert system frameworks behind the scenes have gained traction. This paper discusses the types of expert systems and their role in integrating with decision support systems to provide efficient managerial support tools. Furthermo re, this paper will touch upon the evolution of such executive support systems and their changing nature in the face of modern processes and technologies now collectively known as business intelligence. 1 Introduction Over the course of technological progress through the years, human endeavors have oftentimes been directed toward the development of artificial intelligence. By definition, artificial â€Å"intelligence† is the ability for an artificial – man-made – agent to intelligently use learned orShow MoreRelatedRelying on Agriculture Specialists and Advisors1260 Words   |  5 Pagesthe farmer, agricultural specialists do not always help. In order to solve this problem, the expert system of agriculture has been identified as a powerful tool with extensive capacity. Sample expert system in Agriculture Aid expert system This expert system is helping the farmers to make decisions. The expert systems are having well planning for before start to do anything on their land. 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Abstract Advances in computer technologies have been changing transportation field. Based on those, Intelligent Transportation System has been proposed and being developed for the next generation transportation system. This system requires more utilization of Artificial Intelligence, such as Knowledge Based Expert System, than current one. Although Knowledge Based Expert System has not beenRead MoreApplication For Xpertrule And Ethical Issues1155 Words   |  5 PagesWork Related Application for XpertRule and Ethical Issues The range of applications for XpertRule system to manufacturing, marketing, and sales is so wide. The system is wide ranging as helping a banker in making financial decisions to helping university advisors and university students to plan and schedule appointments. 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Software is a set of key instructions that enables the end user to interact with the computerRead MoreExpert System Essay1340 Words   |  6 PagesExpert systems as a mean of conducting medical diagnosis and recommending successful treatments have been a highly active research field in the past few years. Expert systems can assist medical professionals and other users in providing correct diagnosis and suggesting effective treatments of diseases. In other words, intelligent systems for diagnosing common illnesses can provide easy access to a wealth of information that may help hospitals reduce excessive costs from unnecessary laboratory testRead MoreFunctions Of Mis And Iss Essay1090 Words   |  5 PagesInformation System) and ISS (Intelligent Support System) to its current information system. Functions of MIS and ISS Those Management Information Systems will approach, set up, sum up and present information for providing routine decision making in the functional filed. Especially for those managers who work as the middle level of management in the company, Management Information Systems offer them the essential functions by delivering recurrent reports. Typically, the management information systems mostly

Babes in Bollywood Free Essays

This paper is an effort to explore issues related to presentation of a woman in Hindi Cinema with the reference of movie â€Å"Mother India† directed by Mehboob Khan. This movie was nominated for Academy Awards for Best foreign Language film in the same year. This movie was remake of â€Å"Aurat† released in 1940 directed by Mehboob Khan. We will write a custom essay sample on Babes in Bollywood or any similar topic only for you Order Now â€Å"Mother India† is one of the best Hindi movies. It is an excellent presentation of Indian woman in all her roles. Significance of movie increases exponentially, if one compares this movie with the socio-cultural perspective of the time of its release. It was a period of post independence in India. People on one hand were taking up developmental issues whereas rural India was facing the similar problems of moneylenders, Jamindari, caste, social status and pride. Differences of caste, social status, culture, gender, language, interests and several others were common. In such scenario, thinking of overall growth of a community needed to bring everyone together irrespective of their differences. Socio-cultural Perspectives Covered in the Movie Movie presents social environment of village where men and women have their predefined roles and responsibilities. Most of the women in the movie will be doing works like fetching water, grinding grains, working on fields along with their family members, cooking and other household works. They are expected to behave in certain manner. The famous actress Nargis Dutt portrayed what is perhaps the ultimate politically correct sacrificial heroine in the 1957 release Mother India (a remake of the 1940 Aurat [Woman]). Persevering against corrupt moneylenders, abandonment, betrayal, monsoons, isolation, and death, Dutt’s character, Radha, provides the inspiration for her son and her village to survive (Booth, 1995). Radha as a Bride: As a young bride, Radha takes up all the responsibilities of households silently. She has shy and romantic relationship with her husband and respecting behaviour towards her mother-in-law. She does not let her mother-in-law do any household work, once the marriage ceremony is over. Radha is concerned about the family reputation and well-being and does not want family to be under any loan so she wants to pay off loan with her jewellery. On the other hand, expectations of a husband (Shamu) to see his wife pretty and asking her reasons of not wearing jewelleries and telling her to wear jewelleries. Radha has expectation from her husband to get his attention. These factors are beautifully presented in the movie. This movie presents expectations of society from a young bride and expectations of a young bride for her family and husband in a beautiful manner. Radha as a Wife Indian society expect wife to be devoted for all traditional duties and support her husband in all thick and thin. Radha in this movie has done the same. Radha’s husband leaves her at young age due to his inability to take care of his family after the accident where he loses both his hands. Radha goes here and there searching for him and expects him to come back until the end of the movie. Radha sees his glimpse on her elder son and remembers him all the time whether it is festival or when she becomes grandmother. Radha’s devotion towards her husband is presentation of expectation of Indian society from the Hindu wives. Radha as a Mother Radha as a mother is brave mother. She adores her children, feed them and bring them up. Her children give her due respect. In the movie, it is shown that Radha shots â€Å"Birju† her younger son. This is something contradictory to the social norm and image of mother in society. Mother is expected to ignore all bad about her children and remember only one thing of her motherly love. Radha goes through hardships for the survival of her children. Wealthy â€Å"Sukhilala† the moneylender offers Radha money and food during flood and crisis in the exchange of her beauty, Radha for a moment becomes ready to feed her dying children but as soon as she regains her conscious, she beats him up, comes back, struggles to find food, and survives. In this movie, various scenes have been presented in the way that the motherly love or the social depiction of mother is protected. As soon as Birju is shot, Radha throws the rifle and runs to hold him and Birju is surprised. This scene presents the unexpected behaviour in a manner that audience would accept and appreciate it. Radha as a Villager Radha as a member of a community holds certain responsibility for the land and her village. During flood when people start leaving village, she requests them and urges them to stay. She thinks about welfare of her village. She beats up and even kills her son when she finds him doing something against honour of village. Her younger son tries to take away moneylender’s daughter forcefully; she refers the term â€Å"Gaon ki beti (daughter of the whole village)† for her. This was despite of the fact that the moneylender was root of all the problems in her life. RaConclusion There are very less woman centred movies are made in Bollywood. Number of movies with the theme where woman has been able to bring change in the society is very less. In most of the movies, woman has less significant roles as compared to male characters. The subject of the movie Mother India is not just bold but also it is though provoking. The movie was released in year 1957. This was a period of post independence. Women in the society had to follow very strict social norms and guidelines. The tolerance zone for behaviour of a woman outside these social norms was narrow. The character of Radha has not just followed these norms beautifully but also posed several questions about the women in the society. Radha made a choice for good by killing her son. The starting of movie indicates the progressing India with the Water Canal inauguration by Radha, who is referred as Mother India. This movie has given food of thought to people. Radha was not just a character but also an agent to bring change. She was devoted wife like Goddess Sita and fierce Mother Goddess Kali twice first when she dealt with â€Å"Sukhilala† and second when she killed her son. Probably justifying Radha’s character was the most challenging aspect for the filmmaker, which he has done successfully. Radha did not leave her land even in the worst condition. Not just that she was able to convince other villagers to stay for the good of all. Radha talked about welfare of land and the village. She was determined and proved her concerns of welfare of society. The most appealing factor of the movie was the representation of characters in contradictory modes. Character of Radha became more appealing and powerful with the contradictory representations. Mehboob Khan represented rural India and a rural woman in a manner that it not just offered entertainment values to the audience but also gave a strong social message to the society. Reference: Booth, G. D, Traditional Content and Narrative Structure in the Hindi Commercial Cinema, Journal: Asian Folklore Studies, 54:2. (1995) Pg 169 Rosie Thomas, â€Å"Sanctity and Scandal: The Mythologization of Mother India,† Quarterly Review of Film and Video 11:3 (1989): 11-30 Images retrieved on 29 Oct 2007 from †¢ www. tribuneindia. com/2005/20050526/main1. htm †¢ www. oscarguy. com/Resources/Annual/30th. html †¢ www. afc. gov. au/†¦ /archives/2006/04_oct. aspx †¢ www. afc. gov. au/images/puffs/motherindia1puff. jpg †¢ http://www. boloji. com/cinema/062a. jpg †¢ http://hcl. harvard. edu/hfa/films/2006fall/melodrama. html dha as an Individual At each stage of her life, Radha has proven herself a strong woman. She has maintained her self-respect and courage. She did things that were socially right. She was right of selling off her jewellery and paying off as much debt as possible to avoid the consequences of loans and interest in the future life but as a female and youngest member of the family, she could not take decisions. She had taken up all the responsibilities with courage. Her character in every form reveals the purity which society expects from a woman. GANDHY and THOMAS comment on Radha , â€Å"It is important to recognize that, throughout the film, Radha’s ‘power’ or ‘strength’ is integrally bound up with her respect for ‘traditional values’ . . . it is as a paragon of wifely devotion and chastity . . . that she is accorded respect and authority† (1991, 118 as cited by Booth 1995). How to cite Babes in Bollywood, Papers

Safety of Women and Workplace Health Issues

For the last fifty years, workforce in the U.S has experienced numerous changes. Although the number of men in the workforce is still higher than that of women, there has been a remarkable increase in the number of working women. For instance, the percentage was thirty four in the 1950s and this has increased to sixty percent today.Advertising We will write a custom essay sample on Safety of Women and Workplace Health Issues specifically for you for only $16.05 $11/page Learn More These are clearly impressive statistics that prove that women have taken their rightful positions in the workplace. This probably can be attributed to various reasons. For instance, women nowadays do not get married as early as they used to in the past, they also take a longer period of time in advancing their education and bear fewer children. A great number of them nowadays continue with their working life as well as attending to the roles that are traditionally associated wi th parents (Women’s Safety and Health Issues at Work 1). At the workplace, women are faced by many challenges that are not faced by their male counterparts. This is partially due to the fact that men and women do not specialize in the same jobs. They usually have different types of jobs. Generally, there are work related cases that are associated with women. Some of them include respiratory diseases, carpal tunnel syndrome, stress disorders, infectious diseases caused by parasites and anxiety. In addition, women are exposed to risks of illness and injuries at the workplace as a result of social, cultural and economic factors. Some of the social factors may include marital problems and pressing family needs while economic ones include lack of enough finances to meet basic needs or bad debts. For example, a higher number of women than men take up part-time or contractual jobs. Contingent work is also in most cases associated with women. When compared with individuals who work i n traditional job settings, contingent workers are lowly paid and enjoy limited benefits. Most women do not have the confidence to raise safety issues since they believe that such actions could cost them their jobs or be exposed to unbearable working conditions. This is a characteristic of all employees who work in jobs that are insecure.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is also common that they fear reporting injuries sustained at the workplace. In the American workforce, women from foreign countries popularly referred to as immigrants are vulnerable to workplace risks. They experience problems due to the immigrant status they carry and also issues as they try to balance family life and work. They work in places that expose them to a higher rate of injuries as compared to their native counterparts. Sexual harassment may be the root cause of depression, anxiety, low self-e steem and headaches among other complications (Women’s Safety and Health Issues at Work 3). In my opinion, most women carry heavy burdens as they try to balance family responsibilities and work. This stresses them since they have to take care of children and the elderly. Women who find themselves in such situations may be at the risk of developing many physical and mental complications. It is important for the relevant government departments to ensure that workplace discrimination does not exist. There should also be adequate safety mechanisms in all workplaces especially in industries where women have higher chances of getting injured. In the event of any injury at the workplace, organizations should take full responsibility in ensuring that the victims get medical attention and eventual compensation. Works Cited Women’s Safety and Health Issues at Work 2012. Web. https://blogs.cdc.gov/niosh-science-blog/2013/05/13/womens-health-at-work/. This essay on Safety of Women and Workplace Health Issues was written and submitted by user Cayson Nolan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Careful Writers Make Good Bedfellows (or at Least Good Housemates)

Careful Writers Make Good Bedfellows (or at Least Good Housemates) Careful Writers Make Good Bedfellows (or at Least Good Housemates) Careful Writers Make Good Bedfellows (or at Least Good Housemates) By Mark Nichol I was interested to read about a recent University of Michigan study that concluded that people who are highly judgmental about writing errors tend to be more introverted and have less pleasant personalities than those who are more forgiving about people’s flawed writing skills. The tools of the study were a questionnaire that, when answered by research subjects, enabled researchers to identify the people as introverted or extroverted and to rate them as having easygoing or difficult personalities, along with a set of fake responses to housemate ads. The study concluded that introverts and difficult people were less likely to respond to people who had sent error-ridden replies than extroverts and people with more appealing personalities. Overall, both introverts and difficult people were more likely than extroverts and people who rated higher on healthy personality qualities to be judgmental about errors. However, the study made a distinction between two types of writing errors: typos, or typographical errors (such as typing mkae instead of make), and grammos, or grammatical errors (such as confusing your and you’re). The study did not pertain to more substantial errors of grammar and syntax such as dangling or misplaced modifiers (or to usage or style errors), but it found that typos were more likely to irk those whose questionnaire responses identified them as introverts, while people determined to have negative personality traits tended to be bothered more by grammos. Would you be less likely to respond to an email by a prospective housemate whose message was full of errors? I certainly would, which apparently identifies me as an introverted jerk- or as an editor, which is perhaps the same thing. Why? Because typographical errors indicate carelessness (I make them, too, but I generally identify and correct them before I publish), and I don’t want a careless housemate. I am more forgiving of grammatical errors, because I know that writing skill does not necessarily correlate with intelligence, though I would be concerned about a lack of compatibility with someone who does not know the difference between your and you’re. Careful writing is important in business communication, and a response to a housemate ad is, in one respect, a business communication, because it involves financial transactions (sharing the costs of rent, utilities, and at least some household supplies). A potential housemate who does not bother to run spell-check before sending me an email is failing to demonstrate diligence. And though I strive not to let grammatical errors annoy me (otherwise, I would have to forgo reading for leisure), I can’t help judging those who do not exercise care in writing. If you bother to write a job application carefully or to proofread an email before you send it to a colleague, you are likely careful about your correspondence when you seek to be chosen as a housemate (which is, in a sense, like being hired). Whether you choose to be diligent when sending a text message or an email to a friend or posting to social media is up to you (though I assume subscribers to these posts are more likely than the general population to do so). My role as an editor is to help a writer communicate. Communication is, of course, also the writer’s key objective, whether one is writing a book or an email message. The same degree of diligence is not required for one as for another, but demonstrating some level of effort to clearly convey one’s message, regardless of the message, is one’s primary duty as a writer. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:60 Synonyms for â€Å"Walk†7 Patterns of Sentence Structure

5 Breakthrough Techniques For Running A High-Traffic Blog

5 Breakthrough Techniques For Running A High-Traffic Blog When you jump out of an airplane,  you  better have a plan ready. Step one is a parachute, and step two is learning how to hit the  ground. Paratroopers have a  technique for this that allows them to  land safely. They call it a PLF (parachute landing fall). It goes like this: US Department of the Army manual, Public domain Balls of the feet Heels of the feet Side of the thigh Side of the hip, or buttocks Back of the shoulder blades Make sense right? Theres nothing like easing into it. Now, what about your blog? A blog launch is a lot like the initial jump out of an airplane. It is exhilarating, fast paced, and comes with an amazing view, but what happens after the free fall? Eventually, as a blogger or content marketing pro, you need a good plan in order to breakthrough the initial launch and begin running  high-traffic blog. Are you  really getting the traffic and attention you hoped for? Does your content have an ROI? Are you  going to be able stick the  landing without breaking your legs? Just like parajumpers, bloggers need a 5-point plan for sticking the free fall. Maybe you just launched a new blog, or maybe you are looking to revitalize a long-held content marketing plan. Either way, you need to have a process ready and that is what I have tried to compile in this post. I am calling it,  The 5 Point Plan For Running A Breakthrough Blog, and its actually pretty doable. This guide is  designed to take your blog from launch to high-end breakthrough traffic. The following five steps are what it takes. 1. Develop A Super-Human Understanding Of Your Audience We have been spending the entire month of August blogging  about  finding, growing, creating, and (most importantly) understanding your blog audience, and weve been doing it for good reason – it is the cornerstone of any breakthrough blog. Your blog exists for the pleasure of your audience. If you dont understand them, then how will you ever reach them? Too often, we take the Field of Dreams approach to content creation. We believe that if we write it, they will come.  Wrong. We need to have purpose in what we publish. One of the things that we talk about often is learning to expand your content core.  The purpose of this exercise  is to understand the difference between what you do, and what you need to talk about. This is where you start to understand your audience. The key is finding the content that your audience really cares about, and using those topics to reach them directly. It is a crucial component for any breakthrough blog. Further Reading: How To Find Your Target Audience In Content Marketing Are You Making These 5 Assumptions About Your Audience? How To Write For Two Audiences At Once 3 Hidden Google Analytics Reports To Help You Understand Your Audience 2. Find A Truly Unique Voice Lets face it. Youre arent the first person in the world to launch a blog in your niche, industry, or even on your city block. When it comes to blogs and content marketing there are few new ideas. Been there, done that. Dont let this dismal take on blogging stop you from trying though. The reality is that you dont have to be doing something new to be doing something great. Truthfully, most blogs are simply doing the same thing as everyone else. Theyre not that great. The key is to figure out how youre different. At , we call this a  Blue Ocean Strategy,  and it works because it is strategy without real competition. So, what is your Blue Ocean Strategy? The main quality of a Blue Ocean Strategy is that it is completely unique. There is no one-size-fits-all approach. You will need to come up with something on your own, but done correctly, it should provide you will a clear path to creating a blog that your audience loves to read. Further Reading:   Want To Make Your Blog Stand Out? Use The Blue Ocean Strategy How Pixar’s Creative Process Will Help You Produce More Innovative Content 3 Memory Techniques That Get People To Remember Your Content Is Familiarity Killing Your Project Before You Even Launch? 3.  Create An Achievable Publishing Schedule You have to set a schedule detailing how often you will  blog. If you dont, you  will fail. Its as simple as that. For early bloggers, I like to suggest that they start posting content as much as five times per week. This is a great way to start learning the ropes and get used to pressing that daunting publish button. As good as that may sound, though, it wont always be achievable, and thats really the most important part about setting a blogging schedule: You need to find something that you can set, and achieve. Once you know how often you will post, you need to develop an editorial calendar and process for planning our your content before you start to write. Here at , we provide a free set of editorial calendar templates that make this process easy. These free templates are designed to break your content down into three tools: An annual overview to rough-out your content plan for the entire year. An idea zone to plan out individual posts and content ideas. A one-month calendar to plan out specific posts for each day of the month. Download Free Content Marketing Editorial Calendar Templates You can download these free templates and an easy step-by-step guide on how to implement them into your daily workflow from our website. Just follow the link above. The best part about using a  paper editorial calendar is that it can help you start the habit of using one to plan your content marketing. Eventually you will need bigger and better tools like itself, but this is a great way to ease-in without a major financial investment. Further Reading: Get Our Free Editorial Calendar Templates The Ultimate Guide To Writing A Consistent Blog With A Content Marketing Editorial Calendar Try This Breakthrough Content Marketing Workflow For Your Team   4. Write Amazing  Content That Is Undeniably Sticky This is a biggy: To break through with your blog, you need to create better, and more original, content than everyone else. This can come in many unique forms. It could be longer (long-form content). It could be more visual. It could be better at telling a story. It could excel at SEO. Really, it could be anything. Even in a time with  Google, bots, and SEO, quality content is still the line that we need to measure  ourselves by, and it isnt always that easy. Sometimes content flows from our fingertips like lightning, and other times it drips like a painful leak in an old faucet. This is may require an adjustment to your process, but you must  find a better way. One of  first places to start writing sticky  content is with a great  headline. Before you even start to create your content, headline generation is a good way to think through your post before words meet the page. We like recommend writing at least 25 different headlines  during your early brainstorming process. This will get things flowing, and help you frame your content properly before going too far. You can also measure the emotional value of your headlines to ensure proper reach. Further Reading: Proof That Emotional Headlines Get Shared More On Social Media 25 Scientifically Proven Ways To Write Better Headlines For Your Blog 4-Step System For Writing A Great Blog Post, Even If You Have Writers Block The Perfect Blog Post: Simpler Is Better 5. Learn  How To Promote Your Content Like A P.R. Wizard One of the saddest stories in the world is the blog post that is published and never heard from again. After pouring all of your effort into an outstanding and insightful post, it will be up to you to make sure that it is heard around the world. In order to run a breakthrough blog, you are going to need to have a promotion plan in place. There are two big things that you need to be doing.

An Overview of In-Car Information Systems Essay

An Overview of In-Car Information Systems - Essay Example However, these devices, which have little to do with the actual driving of the car, are becoming more and more advanced - presenting many problems for designers and users alike. The permanently increasing complexity of in-car electronics and the rapidly growing amount of sensors, actuators and electronic control units, make the data increasingly more difficult to keep secure, correct and failsafe. In a recent survey carried out by Goldman Sachs in America, there are approximately 200 million cars in the United States and an incredible 500 million passenger hours each week is spent inside them. In another survey, Delphi Automotive research found that more than a third of PDA owners use their PDA's whilst driving and that almost half of all US motorists would like the facility to access their e-mail whilst on the road.2 Car makers are, of course, nervous about motorists not paying attention to the road and having accidents, as well as the remote possibility of a glitch in the add-on electronics triggering a brake seizure or engine shutdown. The possibility of expensive lawsuits against them is a risk that they do not want to take. This threat has, until now, made most mainstream manufacturers shy away from providing too much computer control in their vehicles. In recent years this has led to a surge of activity in the development and sale of add-on products by third party manufacturers for vehicles to provide entertainment, navigation and comfort controls. Now the trend seems to be for car makers to provide much more complicated electronics as standard in even comparatively cheap models. All of this has predictably created a huge debate as to whether this type of electronic aid should be allowed to be used whilst driving the car or at least whether these aids are wanted or not. Studies into driving safety are, of course, not new. Driving whilst Drunk or under the influence of drugs has for many decades been seen as a serious problem on our roads and can result in a ban for the offender, if caught. More recently though with the widespread use of mobile phones, legislation has been put in place in order to make our roads safer. As of the first of December 2003, the use of mobile phones whilst driving in the UK has been made illegal due to an increasing number of mobile phone related incidents on the roads. Many now argue that tuning in a car radio or programming a GPS system whilst on the move is just as dangerous whilst driving, though no laws exist currently in the UK to restrict the use of these whilst driving. In America, many cities and states have similar laws regarding mobile handsets and many arguments on the safety of in-car electronics have been made. The New England Journal of Medicine, for example, published an article in 1997 claiming that cell phone users have the same chance of accidents as drunken drivers and also warned against concluding "that cellular telephones are harmful and that their use